I’ve responsible for multiple user insights and new product concept projects, I’m able to comprehensively use a variety of research methods to achieve research purposes, and collaborate with designers and product managers and come up with research insights.
I’ve led the research on large-scale projects such as China Youth(90s/95s) , Premium Strategy/high-end breakthroughs, User ecology. I’m familiar with the methods of market research & trend research, and can produce relevant research content on hot topics that the company is currently concerned about.
Provide different experience research support at each stage of [experience planning-experience design-experience acceptance-user’s feedback] to help businesses focus on key scenario planning features, clarify experience goals, identify key experience points and indicators, and use indicators to guide planning, Design specification, experience closed loop.
I‘ve experienced in UI-oriented Human Factors Research projects, and have a deep involvement in the disassembly of design requirements, experimental design& execution, and result control. I can also control the process and output quality in all aspects of the project.
I’ve hosted many in-depth interviews and workshops to quickly gain user insights; In addition, I’ve analyzed and processed a large amount of questionnaire data, and I’m good at correlation analysis, significance analysis, reliability and validity testing, etc., as well as interpretation of the results of qualitative research.